How the 22 Destiny AI business team works
22 Destiny is a training platform that runs one-day AI workshops and sells books. Its AI business team helps it understand learners, fill workshops and look after its community. Here's how the team is set up.
The flow
Coordinator
Gives each role its task and sends David one short update with at most three decisions.
- Market ResearcherFinds what learners are asking about AI, writing and business, and what other academies offer. Hands a short brief to everyone.
- Offer ShaperTurns the brief into the message and offer for each workshop.
- Content CreatorDrafts teaching-first posts, short videos and book extracts.
- Webinar BuilderPlans free Zoom tasters: topic, sign-up page wording, reminders and the running order.
- Enrolment BuilderDrafts the waitlist, sign-up and enrolment emails, and gentle next-step nudges.
- Compliance CheckerChecks every draft and marks it Pass, Fix or Block.
- David approvesNothing goes out until he says yes.
- Learner CareSorts the inbox, drafts replies and reminders, and keeps track of learners after they join.
A typical week
- Monday: the update arrives, with the week's plan and decisions waiting.
- Midweek: posts, a video script and a free taster plan are ready to approve.
- Before a workshop: reminder emails drafted for everyone signed up.
- Friday: inbox tidied and learner questions answered in draft.
What stays human
David decides the offers, approves every post and email, teaches the workshops and talks with learners himself.
This shows how the team is set up and how the work flows. It isn't a promise of results; every business is different.
Ready when you are
Tell us what you'd like to build. David reads every message and replies personally.
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