How the Cheong Property AI business team works
Cheong Property is a property consultancy in Singapore. Its AI business team helps it stay close to its market and look after its clients, so more time goes to people and less to admin. Here's how the team is set up.
The flow
Coordinator
Gives each role its task and sends David one short update with at most three decisions.
- Market ResearcherReads the market in the east of Singapore every morning (homes, shops and industrial space) and sends a short briefing.
- Content CreatorTurns the briefing and listings into listing posts and simple market updates.
- Lead BuilderDrafts follow-ups for enquiries and past clients, at the right time.
- SchedulerLines up viewings and appointments in the calendar.
- Compliance CheckerChecks every draft against property advertising rules before it reaches the agent.
- The agent approvesNothing goes to a client until he says yes.
- Client CareKeeps in touch after a deal, with reminders and thoughtful check-ins.
- Operations HelperKeeps contacts, deals and paperwork tidy.
A typical week
- Every morning: a short market briefing in the inbox.
- Midweek: listing posts and follow-up drafts ready to approve.
- When enquiries come in: viewing times suggested and replies drafted.
- Friday: records tidied and next week's follow-ups lined up.
What stays human
The agent meets clients, gives advice, negotiates and closes. The team drafts and organises; the agent decides and signs off everything.
This shows how the team is set up and how the work flows. It isn't a promise of results; every business is different.
Ready when you are
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